There are several people who have an uncanny ability for amping up the game of pinball that is constantly going on inside my head. When two of my must-read bloggers attack the same topic, things quickly go into multi-ball mode (rest assured, I am unceremoniously abandoning the pinball metaphor starting… NOW!).
Last week, two of my favorite people, Gini Dietrich and Danny Brown decided to voice some of their frustrations with the Social Media blogging bubble1 with Danny going as far as reconsidering the direction of his writing. While Danny’s gripes were aimed at those who have fallen into lazy rhythms, it was Gini who decided to take on those who are trying to take the easy route to internet celebrity. Now, I hate arguing with Gini (especially considering the facts that she is way smarter than I am and that she makes some exceptionally valid points.), but someone has to speak up for the screw-ups.
If there is one thing that I’ve learned from being a really bad and utterly inconsistent blogger it is this… You have to go through the steps of being terrible before you ever have the hope of being great2. Sure, some people just jump in and take to blogging from day one, but I’m not talking about them… they really suck3. I’m talking to you (or more likely me), the guy or girl who really wants to do this, but hasn’t found a voice, a rhythm, a topic or even made the time to take this seriously. Those of us who are still fumbling, but really want to add value to others through our writing.
We’re going to have to work a lot hard to stand out and we are going to have to suck a lot less and a lot faster, but keep at it. It won’t be easy, but there is still room for something new in the midst of the mind-numbing banality and all of those taking the easy routes.