A few days back, I was talking with a friend about this site. After telling her what the traffic (or lack thereof) was on the site, she logically asked me why I kept putting time into it. It’s a fair question, as the response to my personal contribution to the web has been lackluster1, yet here I am, typing away… So why do I plan to keep talking despite the world’s clear indication that they have no intention of listening? Let me tell me why…
No matter how often I tell them that they should, people aren’t waiting for my ideas. If I want to prove myself worthy of anyone’s attention, I am going to have to keep at it and what I am putting out there needs to get a heck of a lot better. I also need to be a lot more consistent2 if I have any hope of getting those of you who decide to tune in to stick around. That said, I still plan to keep going even if no one reads. Why? Because even though I’ve always written the content for you, the act of writing and the benefits that come from it are entirely my own.
Blogging Encourages Critical Thinking – In the past I’ve talked about the way that Twitter and Instagram have impacted the way I approach the world. The same is absolutely true with blogging. Just as the old saying goes, “If all you have is a hammer, everything starts to looks like a nail…” If all you have is a blog, everything starts to looks like a post. You start taking a deeper look at your everyday life in an attempt to find the insights. It often begins as an attempt to come up with content, but eventually it become the lens through which you approach the world.
Blogging Makes You A Better Writer – I am far from a great writer; in fact, I’m far from a good writer. What I am is far better than when I started this site. Putting in my hours at the keyboard, making the “Clackity Noise” as Merlin Mann puts it, encourages me to embarrass myself a little less with every subsequent post. My atrocious grammar has improved (slightly), my thoughts are getting clearer and I’m even starting to look forward to what was once the arduous task of putting my fingers on the keys.
Blogging Leads To Unexpected Opportunities – The beauty of putting yourself out there is that you do not need every person on the planet to read your ideas (although that would be nice). You just need the right one. Since I started blogging, I’ve been offered a monthly column in one of the leading magazines in the jewelry industry, I’ve been able to speak at several conferences on the topic of Social Media marketing and I’ve been able to connect with a wealth of amazing people both on and off of the web. The more I keep at it, the more I discover a certain serendipity that only comes from putting yourself out there.
Do I hope that more people will stop by and decide to stick around? Absolutely. As embarrassed as I am to admit this, when I first started, traffic was the only goal. Everyone wants attention3, but it is only once I start doing this for me, that it has any hope of benefiting you.
In the coming months, I’m looking to give the writing here a lot more direction and focus in on my passion for how technology can have a major impact on our productivity, our creativity and our lives. So I am going to keep at it and if you’d like to follow along, I invite you to subscribe4.