Why Digital Fails

Edward Boches:

You don’t need to take a lesson in writing code. But you may want to make friends with the nerds and learn a little bit about what they can do before you bring them your next ad-like object and ask them to make something digital out of it.

This is the best explanation I’ve seen as to why the standard approach to “go digital” fails.

Just as black-and-white shows never look all that good on color TVs, print advertising rarely fits well in digital.

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