From David Squires:
Fact: a shirt with large type reading “Urban Chic” is anything but. And one that reads “A Touch of Class” never bestows said touch. And in any group of two, the person wearing the “I’m With Stupid” t-shirt should almost always swap the shirt with his partner — at least, if one were to insist on accuracy in the fashion statements of others.
My point here? Don’t waste your breath telling people what your store is. Just be yourself, fiercely, and let other people do the talking.
While David was referring to stores and how hard they try to create a persona, his point holds true for ourselves as well.
We spend so much of our time thinking about what we want to be called and how we want to be perceived. Just imagine what would happen if we took a fraction of the time we waste “trying” and just focused on being whomever or whatever it is that we truly are.