Two People To Watch In 2012

five things to try, four things to look forward to, three confessions, two amazing people and the one last thing to start the year off right.The Final Five: my countdown of, yep, you guessed it, the final five posts of the calendar year. And what a better way to wind down 2011 (read: phone it in while I’m on vacation) than some 2012 lists! Tune in all week long for

When I look back, I doubt there will ever be another year quite like 2011, especially when it comes to discovering those who influence me. This year I cut out a lot of crap1 and added in an array of helpful voices2. While many are well known, there are a two people who are on the cusp of notoriety who are poised to become far more familiar to a far greater audience in 2012.

  • Patrick Rhone – If you’ve been following along this week, you’d notice that I’ve mentioned Patrick quite a few times. To say I’ve grown captivated not only by his work, but his idea of “Enough” is an understatement. The idea has tremendous potential and Patrick really has an amazing handle on the subject. If his book is half as good as I expect it to be, I have a feeling that his notoriety will go far beyond the already impressive renown that has come from the Podcast and his popular Minimal Mac website. Patrick has really honed in on something that everyone needs to read with “Enough” and hopefully in 2012, they will.
  • Gini Dietrich – A quick disclaimer: I count Gini as a friend and unwitting mentor, so expect a strong bias. That said, I think Gini will surprise even those of us with with nothing but belief in her in 2012. In addition to continuing to grow her PR firm, Arment Dietrich, Gini is writing her first book with Geoff Livingston and is adding a premium tier to her already popular Spin Sucks website. While all of these will contribute to her success, that isn’t why I’m shining a spotlight on her. It’s not even because I think she is amazing (which she is). Gini is one of my two to watch because the site she created and nurtured has become the platform of choice for an amazing group of people. She allowed Spin Sucks to become bigger than herself and she has allowed so many of us to play a central part. She has become the epicenter of what could grow into one of the networks I mentioned yesterday. I’ve been fortunate to get to know Gini a lot better this year. Next year, hopefully the rest of you will as well.

Who knows what will happen, but all I can tell you is that I’ll be watching with great interest and anticipation, hoping that they both get all the success they deserve and more in 2012.

There is my list for you; who is on yours?


  1. Mostly bad TV  

  2. For a change, I’m not talking about the ones in my head…  

7 Responses to Two People To Watch In 2012

  1. Oh gee. No pressure. It’s not enough that I have a payroll to make. Now I have to not let you down?? In all seriousness, this made me cry. At an early morning hour when I didn’t know tear ducts actually worked. Thank you. I consider you a friend, too, and have really enjoyed getting to know you even better this year. I remember exactly when you first guest blogged for us. It was last year this same week. And the post was so funny and smart that I ran it a second time so people wouldn’t miss it. So thank you for all you’ve done for the Spin Sucks community.

    Now I’m off to follow Patrick so he feels a lot of pressure too!

    • I wouldn’t have said it if I thought that making payroll was enough for someone like you. It’s been amazing getting to know you better (and being able to bother you when needed :) ) and yours is an amazing community to be a part of. Now quit your crying already!

      • I agree with Gini, Michael. I think you are a very talented writer, and pretty damned smart like that too.

        Gini is one of the very best out there and she’s been more than generous to me. “allowed so many of us to play a central part” … exactly! Gini is GREAT!

        When I first read this post though, I thought it said Gini is … an “unwilling” mentor 😉 That made me laugh.

        • You seriously are far too kind to me :) Congrats on Danny’s list, your inclusion was well deserved. I’ve really enjoyed your stuff and need to stop sucking at commenting on it. Unwilling, unwitting, either way she’s stuck with me.

  2. Oh Mark, what a wonderful tribute to our friend, Gini. I heartily concur and plan to watch and enjoy her continued success in 2012. And, now that I’ve read this post I pay much closer attention to Patrick Rhone. Thank you for pointing him out for us. Happy New Year, you. Warmly,  Whatnot.

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