As we start to plan for the new year, thoughts inevitably turn to how we can improve our marketing efforts. What did we do last year? What can we do differently? What should we stop altogether? The challenge is when we do these reviews, we almost always act as if the effort was there, but the interest was not. We never question our tactics; we simply assume the tools did not work.
One of my favorite people, Ellen Fruchtman from Fruchtman Marketing was foolish enough to set me loose on their Tuesday “Tips and Tricks” newsletter. I wanted to help you get started on the right foot for 2011 by providing a critical lens to look back at last years efforts. Check out the full article and let me know what you think! I hope you find it useful!