The Three Things #5

The Three Things, is a weekly series where Gini Dietrich from Spin Sucks, Howie Goldfarb and myself share the one thing that captured our attention and that we believe to be worthy of yours.

Execute – A book by Drew Wilson & Josh Long

Michael on Creativity: Tomorrow, Drew and Josh will finish writing Execute. While that may not pique your interest, the fact that they started it on Monday should. Why do this? Why write a book in a week? Well, their goal is to prove you can execute on ideas “immediately when inspired rather than following the normal rules.” As a life-long procrastinator and as someone who tends to want to wait until just the time is just right (and just in case you were curious, there’s never a “right time”), I’m fascinated and can’t wait to see how this project pans out. While it may not be worth the $29 to pre-order a hard copy sight unseen, I’ve been enjoying following the project and look forward to seeing the end result of a weeks worth of channeled creativity.

L’Aquila quake: Italy scientists guilty of manslaughter

Howie on Ridiculousness: I took geology in college. I learned in China, they can evacuate a city of five million if they knew an earthquake is coming. But if they did evacuate and there was no quake the next time, the people wouldn’t believe them and not leave.

In Italy, sis scientists and an ex-government official have been sentenced to six years in prison because of the 2009 deadly earthquake in L’Aquila. So now you have to cry wolf everyday to ensure they don’t get in trouble (wouldn’t you predict a quake everyday?) or they won’t work in the field. This is bad for science and bad for Italy.

Bond Ambition

Gini on James Bond: You can’t help but see James Bond-related articles, videos, and news right now. Their publicity machine is very well-oiled in advance of the movie’s release on November 8. While Daniel Craig is not on my top five list (I know, I know…he just doesn’t do it for me), this is a fascinating article about taking over the James Bond reins, his thoughts on bloopers, whether or not there is a secret “I played James Bond” club, and what he does when people buy him a martini at 11 a.m. Plus, the photos by Annie Leibovitz are amazing (as always). They almost make me want to put Craig on the top five list. Almost.

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