On Blogging and Your Website
76. “Be realwhen communicating with people on a blog. Don’t try to be someone you’re not. It’s impossible to keep up a facade over time. If you’re serious and more of a deep thinker type, then write that way on your blog. If you’re more of a quick-observation type of communicator, do that. There’s room for all kinds.”
— Anita Campbell, Small Business Trends
77. “Consider what need you’re meeting for those reading your blog. If you’re solving a problem, meeting a need or answering a question that people have – they’ll be likely to not only keep coming back to your blog but will also be more willing to go deeper with you and your business in some way by buying a product or engaging your services. Be useful to someone and they’ll become loyal to you.”
— Darren Rowse, Problogger.net
78. “Realize that your company web site isn’t really yours. It belongs to your customers. They’ll use it more than you. Put the kinds of content, tools, etc., on there that they want; make it easy for them to be your customer.”
— Matt McGee, Small Business Search Marketing
79. “To be effective and efficient with your corporate blog, create an editorial schedule of topics and features that are categorically consistent with keywords you want customers to find you with when searching. Keywords in your categories, post titles and in links between pages will give search engines the information they need to rank blog posts in search engines like Google and Bing. Other blogs will link to your content using those keyword phrases in the title which can send more visitors and increase search rankings even more.”
— Lee Odden, TopRank Blog
80. “Be social with your blog. Not only should small business blogs encourage comments by asking questions at the end of their posts, but they can be social through commenting on other blogs related to the topics that are important to customers. Links from comments on other blogs can introduce new visitors to your blog content. Other social options with a blog include running polls, linking out to other prominent blogs (their blog software will let the know you’ve linked to them) add ‘share this’ buttons to make it easy for readers to save, share and bookmark your content as well as email it others that might find it interesting.”
— Lee Odden, TopRank Blog
81. “Don’t be overly concerned with how many readers you have; pay attention to getting the readers whose attention you most want looking at your blog. Quality trumps quantity in the blogoshpere (although having both doesn’t hurt!)”
— Susie Gardner, Buzz Marketing with Blogs
82. “A successful blogger in any industry knows the appetite their audience has for information and under-delivers just slightly. If you have a blog, keep your readers wanting more, and excited to see your posts!”
— Susie Gardner, Buzz Marketing with Blogs