The only thing more fun than disagreeing with your enemies is disagreeing with your friends. It happens from time to time, and when handled well, it almost always leads to a great conversation and a better friendship1.
Yesterday my buddy Danny Brown offered up a quick and easy list of ways to kill your blog… ten of them in fact! There’s lots of good stuff there and I suggest you go read it, but here’s the thing… There is only one true way to kill your blog and that is not to be true to yourself.
Maybe I’m crap rationalizing because I’m guilty of 5 out of 10 things on his list2. Maybe I’m sticking my tongue out at the whole thing because if there is a “right way” to do it3, then I’m probably not interested in doing it at all. But if I’m really being honest, I’d just rather get it wrong being me than getting it right while playing by the rules.
Danny makes some excellent points and he gives you some solid things to think about, but none of them are going to make or break your blog4. The hard truth is that best practices don’t always5 lead to best results. Be you, unrelentingly so, and see what happens. Even if that happens to go against every tried and true tactic there is.
At the end of the day, you don’t want to forget about the audience and you want to make sure that your site is readable, usable and sharable. Just don’t ever let the rules make you lose site of why you really started writing and what you are really trying to say. Once that happens, then it really doesn’t matter how easy you can make it to share and read the garbage you are putting out there. Because it’s only a matter of time until your site is dead.
Or no friendship, but really, what kind of friendship was that in the first place? ↩
For those keeping score, I’m guilty of 1,2,5,6 (although I disagree on pictures) and 7. ↩
And don’t give me that, “There’s no right way, there’s only a wrong way” nonsense. If you think there is a wrong way, you probably think there is a right way too. ↩
Except for the copying your own crap bit, that’s just plain lazy. ↩
Or even often. ↩