From Danny Brown:
Over the weekend, I decided to stop using Google+. I’ve never really been enamored with the service, truth be told, and I just found it to be another place that sucked my time up.
Since before I was even able to get my account on Google+ I’ve wanted to cancel it. Like Danny and my podcast co-host Mike Vardy, it is something I’ve wanted to be rid of for some time now. Google+ has been an oasis for many who were unhappy, fed up or simply tired of Facebook or Twitter. I’ve always found these existing networks to suit my needs and my goals quite nicely. Sure, Google+ has interesting features including hangouts, a clean UI, keyboard shortcuts1, but to be honest, the platform added exactly nothing to my life that I was missing. In aggregate, there never seemed to be a compelling reason to add this service to the repertoire. Curiosity led me to give it a try.
I felt I needed to try it firsthand, if only to see that it wasn’t social media fatigue that was keeping me from trying something new. I jumped in and began using the account, doing my best to keep my reluctance from tainting my opinion. I’ve had some truly excellent conversations on the service, especially with Yuvi Zalkow and Erin Feldman (this is one of the areas where G+ truly shines), but I’ve always had good conversations with Yuvi and Erin.
When business pages were announced, our company didn’t have the resources to add yet another service. Our customers really do not seem to be there, yet fearing implications to our search engine rankings, I signed up. I quickly abandoned the account, but until now, the potential importance of G+ business pages kept me from deleting the page.
I could go on about what I like and what I dislike about the service (especially when it comes to how they are presenting their usage numbers and impacting search results), but the bottom line is this: for myself (and for our business) I no longer see Google+ as either a necessity or a desire. It’s an obligation and an unnecessary one at that. Is that a self-fulfilling proposition? Possibly. Am I just doing it wrong? Probably. But in truth, I think this service will be more important to Google than it will ever be to me or my business.
The decision to sign up for the account was my own. I’m not trying to come off as some victim of Google. I wanted a firsthand and informed opinion and now feel I have enough of one to leave the service. I was outspoken about it from the beginning and it seemed fitting that I let you know that I’ve decided to do more than abandon my account, I have deleted it. There’s always the chance that Google+ will turn things around and that this will be a highly relevant social network. If so, I will likely go back. But for now, I’d rather focus in on the areas of my digital life that offer value, especially this site, my podcast with Mike Vardy and Twitter. For our company, I want to harness our limited resources where they can best help our customers. When I gave it a long, hard look, it was clear that G+ was excessive and excess is something I’m more than happy to get rid of in order to focus in on the things that matter.
What are your impressions with G+? Think I’m insane for giving up so early in the site’s history? All thoughts are welcome.
Facebook seriously needs to add these already, but I digress… ↩