The Four Laws Of Better Blogging

From Iain Broome:

Write from experience.

Tell the truth.

Be helpful.

Enjoy it.

We often look for advice on how to be better bloggers and better writers. We often find long-winded, convoluted suggestions on how to achieve this. We seek out advice on blogs like this one. For a moment, take a step back from the tactical and assume that all we really need to do our best work are these four simple truths. They may be all we need to improve.

Speaking of improving, if you could use a bit more help than these four words provide, I suggest checking out Write For Your Life, Iain’s new podcast along with Myke Hurly on the 70Decibels network. In just two episodes, it offered suggestions that have me striving to be both a better blogger and writer.

5 Responses to The Four Laws Of Better Blogging

  1. Keeping it simple. Nice.

    I wonder how many of us manage to bring all four together at once. Can we really be helpful and tell the truth if we don’t have experience or enjoy doing so? Perhaps, but nowhere near as remarkably as we might if we had all four. 

    Work-life-parallel FTW.

    • The answer is probably not enough of us. I’m certainly guilty of falling short on some of these from time to time. Although even if you aren’t able to live this at the beginning (e.g. you don’t quite have the experience yet), they are wise words to aim for. As I’ve said in the past, when I write for this site, I’m almost always sharing something that worked for me or talking to myself from the future as to where I hope to get. I think as long as you’re being honest that you don’t have the expertise just yet, you’re still sharing from experience. As for the not enjoying it, I have no idea why anyone would do this if they didn’t.

      • We go from not knowing we don’t know, to not thinking about how well we actually know what we know. The dynamic changes along the way. It’s a journey of reflection and discovery. 

        Perhaps the most valuable benefit to blogging is the reflection piece. When we reflect on our experiences – even our ideas where experience is lacking – we evolve. And that’s more valuable than all the readers and email lists in the world to some of us. 

        The only thing worth making is a difference. 

        • I always try to start from a place of not knowing, but I often neglect to realize how much I’ve learned.

          I also couldn’t agree more on the benefit. I write for myself and hope that it’s helpful to others. Selfish? Probably, but it keeps me writing.

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