Create Patrick Rhone Style Emails With Launch Center Pro

I’ve been enjoying Patrick Rhone’s recent thoughts on a true innovative alternative to email. Especially when it comes to the traditional hierarchy of how we fill out emails. When composing a new message email clients often start with the recipient, then let us add in any CC or BCC recipients, enter a subject and then and only then do we move on to the actual thing we want to say.

Patrick is proposing that we reimagine this and instead take the following approach to composing new messages:


My personal approach to composing new email messages varies slightly. I prefer to start with the body and say what I need to say, then add in a subject that sums up the message (and encourages the recipient to read it), add any attachments and finally add the recipient(s).

I know that several people including Andre Benrubi suggested using Drafts on iOS to achieve Patrick’s approach, but I’ve been using Launch Center Pro in order to accomplish mine using the following url scheme:


This will create two prompts. The first lets you enter your body and the second lets you craft a subject. These fields aren’t labeled, but remembering that body comes before subject isn’t all that difficult (hopefully future versions of LCP will allow you to show these labels when filling in the prompts). From there, it drops you right into the Mail app with cursor focus in the recipient field.

It’s a hack, but I’m enjoying it for sending brief messages in lieu of a better alternative for adapting Patrick’s approach. I hope someone will end up creating an app more in line with his suggestions (and hopefully they will make the order of the fields customizable so I can better accomplish mine as well), but in the meantime, this is making the process of crafting new messages on my iPhone just a little bit more to my liking.

Have any thoughts or suggestions as to how to innovate with email? Leave them below.

9 Responses to Create Patrick Rhone Style Emails With Launch Center Pro

  1. It’s interesting that we scan (with our eyes) pages differently than when we read. Advertisers know this: the bottom right of a page is most expensive. Have a look at your e-mail client — the order shown above is the order that you scan in. Perhaps the order is not so silly after all.

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