As some of the buzz around social media begins to wane, conversation among marketers is moving toward quality content. Many of us spent 2010 getting “social.” We got on Facebook, started tweeting, and (if we were really adventurous) even began blogging. We put so much energy into getting connected that we forgot to think about what we were going to say on these new platforms.
Every month, JCK Magazine is kind enough to let me talk about the ways that technology and Social Media are impacting the jewelry business. For February, I offer a suggestions to help you make your content (read: what your saying and showing online) a little more meaningful to the customers you are trying to reach. Give the full article a read and let me know what you think!