If you’ve ever downloaded an app on your iPhone, you’ve probably thought, “We need one of these for our store!” Apps are fun and easy to use, and the best ones get a lot of attention. Considering that a third of U.S. citizens now carry a smartphone and that mobile Web traffic tripled in 2010, creating an app for your business seems to make sense. However, in a jeweler’s long list of digital marketing priorities, the coveted app should rank relatively low.
It’s that time again! Time for JCK Online to let me talk about the ways that technology and Social Media are impacting the jewelry industry. For the March article, I wanted to touch on one of the hottest online trends, the app. More specifically, I wanted to tell you why creating a custom iPhone or Android app is probably the wrong move for your business. Give the full article a read and let me know what you think!
As some of the buzz around social media begins to wane, conversation among marketers is moving toward quality content. Many of us spent 2010 getting “social.” We got on Facebook, started tweeting, and (if we were really adventurous) even began blogging. We put so much energy into getting connected that we forgot to think about what we were going to say on these new platforms.
Every month, JCK Magazine is kind enough to let me talk about the ways that technology and Social Media are impacting the jewelry business. For February, I offer a suggestions to help you make your content (read: what your saying and showing online) a little more meaningful to the customers you are trying to reach. Give the full article a read and let me know what you think!