Category Archives: Articles

How Do You Rank? | From JCK Magazine

With so much to worry about when it comes to Web marketing, it’s easy to overlook more complex areas. We’re so busy with Facebook, Twitter, and blogs that we neglect the basics–like SEO, or search engine optimization.

Via JCK Magazine

For this month’s JCK column I wanted to touch on the often ignored, yet essential art of SEO. Lately it feels as if there an overemphasis on social media sites and that essential marketing initiatives such as email and search are getting ignored. Even though I wish they had gone with my original title of “SeO What?”1, I still think that those of you who are just getting started with SEO (especially at a local level) will find this 30,000 foot overview useful. Give the full article a read and let me know what you think!


  1. I know, I am a petty person  

App-solutely Not | From JCK Magazine

If you’ve ever downloaded an app on your iPhone, you’ve probably thought, “We need one of these for our store!” Apps are fun and easy to use, and the best ones get a lot of attention. Considering that a third of U.S. citizens now carry a smartphone and that mobile Web traffic tripled in 2010, creating an app for your business seems to make sense. However, in a ­jeweler’s long list of digital marketing priorities, the coveted app should rank relatively low.

via jckonline.com

It’s that time again! Time for JCK Online to let me talk about the ways that technology and Social Media are impacting the jewelry industry. For the March article, I wanted to touch on one of the hottest online trends, the app. More specifically, I wanted to tell you why creating a custom iPhone or Android app is probably the wrong move for your business. Give the full article a read and let me know what you think!

Content Matters | From JCK Magazine

As some of the buzz around social media begins to wane, conversation among marketers is moving toward quality content. Many of us spent 2010 getting “social.” We got on Facebook, started tweeting, and (if we were really adventurous) even began blogging. We put so much energy into getting connected that we forgot to think about what we were going to say on these new platforms.

via jckonline.com

Every month, JCK Magazine is kind enough to let me talk about the ways that technology and Social Media are impacting the jewelry business. For February, I offer a suggestions to help you make your content (read: what your saying and showing online) a little more meaningful to the customers you are trying to reach. Give the full article a read and let me know what you think!

Tools vs. Tactics | From Fruchtman Marketing

As we start to plan for the new year, thoughts inevitably turn to how we can improve our marketing efforts. What did we do last year? What can we do differently? What should we stop altogether? The challenge is when we do these reviews, we almost always act as if the effort was there, but the interest was not. We never question our tactics; we simply assume the tools did not work.

via fruchtmanmarketing.com

One of my favorite people, Ellen Fruchtman from Fruchtman Marketing was foolish enough to set me loose on their Tuesday “Tips and Tricks” newsletter. I wanted to help you get started on the right foot for 2011 by providing a critical lens to look back at last years efforts. Check out the full article and let me know what you think! I hope you find it useful!

Social Media…What’s It Really All About? | From JCK Magazine

If 2010 is remembered as the year the jewelry industry accepted social media, then 2011 will likely be the year we decide if we want to embrace it. Soon, businesses will see social media’s shiny newness wearing off, and the harsh light of day will help us decide if this really matters to our individual businesses. Regular readers of this column know I am passionate about these tools; but they are going to be relevant to your business only if they are applied to hard goals. With this in mind, take the time to get started on the right foot by creating a marketing strategy for the new year and decide exactly what you hope to gain from your online efforts.

via jckonline.com

Every month, JCK Magazine is kind enough to let me talk about the ways that technology and Social Media are impacting the jewelry business. To start the year off right, I wanted to take a step back from examining the trends and talk about what I believe Social Media is really all about. Give the full article a read and let me know what you think!

Five Reasons I Lost Readers in 2010 | Spin Sucks

I like me.  A lot.  Sadly, readers have not woken up to the amazingness that emanates from within me. In fact, even when I manage to capture their attention, I seem to lose them just as quickly. So why, why does someone as charming and as smart as I am (so says my mom) struggle to capture hearts, minds and most importantly the continuing attention of all of you?

via spinsucks.com

The wonderful Gini Dietrich was kind enough both inspire this post on my 2010 missteps and share it on her amazing blog Spin Sucks. I would love to know what you think and to hear a bit about what you plan to do differently in 2011!  Be sure to read the full article and leave your thoughts in the comments!