An unusual thing happened today that got me thinking while I was out placing a to go lunch order at the local Burger Heaven. After waiting at the front of the line to order for about 10 minutes, I finally got impatient, looked up the number on my iPhone and called in my order. The phone was answered on the second ring by the woman who was standing directly in front of me. She took my order immediately, paying no attention to the fact that I was literally standing there, not two feet away from her, dictating the order. I moved over a few inches, waited for my food to be ready and made no mention of what had occurred.
The service at this Burger Heaven is usually spot on (so don’t take this as an angry blog about their service), but it got me thinking about the way we do business these days. Like many modern businesses they take orders over the phone and through their website, yet they were so consumed by their “efficient” systems that they manged to ignore the customers standing in front of them.
We are far more plugged in these days and I can’t help but wonder, are we missing the things that are staring us right in the face?