Apple Is Getting Ready For The Next Wave Of Mac Users

Note: This is going to be my last bit of Apple pseudo-punditry for a while. I promise.

A Tale Of Three Apple Customers

My move to the Mac is a familiar tale. In 2002 I got the first Windows compatible iPod and moved my music over to iTunes. I was blown away by just how much better both the device and the software that complemented it were compared to anything I had used. Two years after purchasing that device, I needed to buy a new computer. It was then that I bought my first Mac. I never looked back.

Here’s another familiar story. A friend got the first iPhone in 2007. They had the iPod and used iTunes, but the light bulb didn’t come on for them until they experienced the iPhone and got a deeper glimpse into Apple’s approach to hardware and software. When they needed to buy a new computer, they purchased a Mac. They never looked back.

Here’s the story we’re about to see. There’s a fairly large group of people who probably owned an iPod, but they didn’t purchase an iPhone because of AT&T or work or stubbornness. When the iPad came around they gave it a shot and fell in love. They are doing more than they ever would have imagined on the device.

Even though OS X lags significantly behind iOS adoption, sales for the various Mac models have been steadily on the rise since Windows users got their first taste of Apple products in 2002. While not surprising, there was nothing about an iPod made switching from the Mac easier. There was little about the iPhone that made the shift easier. The iPad however fills, if not replaces, many (but not all) of the roles of a traditional PC and is exposing an entirely new customer base to the Apple approach to computing.

What’s The Meaning Of Mountain Lion

There’s been a lot of argument over the past week regarding the future of OS X. Some feel that the upcoming Mountain Lion release makes OS X more like iOS and others feel that this is “shit.” This debate, while interesting, is irrelevant as one thing is clear: Both of these platforms are getting closer together because of clear steps that Apple is taking to align the two. By bridging this gap with the upcoming release of OS X Mountain Lion, Apple is looking to accommodate an upcoming wave of Mac users1. They want to make a transition tempting by helping the Mac look and feel far more familiar to these customer’s beloved iPads. Both operating systems remain optimized for the capabilities of different devices, but overall the experience is now and will continue to be far more unified.

There are many first time Apple customers who are loving their iPad right now. Soon they will look to purchase their next full-fledged computer. With the latest changes Apple is just making sure that those who switch never look back.


  1. While making life a bit more consistent for existing users.  

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