- Because 99% of humanity isn’t on it yet.
- Because 99% of Social Media Folks have already told you all about it.
- Because I’m a giant geek and it seemingly adds nothing to my life that I am missing.
- Because how many social chances does an unsocial company deserve?
- Because Google HAS to go social and (likely) doesn’t WANT to.
- Because its features can be copied and will be.
- Because limiting signups is no longer cool; it’s just a sign of fear.
- Because as much as we bitch that we are sick of Facebook and Twitter, we are sure talking a lot about Google+ on them.
- Because, right now, we seem more excited to get in than we do to use the damn thing.
- Because I just don’t trust how excited we all get about things anymore.
I’m a bit of an anomaly in Social Media; I work for a traditional business, selling a traditional product to traditional customers through traditional channels (sensing the theme here?). While there is a damn good chance that Google+ will matter to my business in the long run, it doesn’t today. In fact, like many traditional businesses, I’m still struggling to make the social networks I have perform for me.
Be wary of shiny objects!
Those of us working in the space may be sick of the sites we’re already using, but our customers and companies aren’t. They already feel lost between Facebook and Twitter, so this could scare them a lot more than it will ever excite them. For you, it’s a great new product to sell. For them, it’s just another obligation… one that didn’t even had to prove itself to us before we went and got all hot and bothered by it.
Sure, there is search potential. Sure, there is a mega-player behind it, but something tells me that those who focus in on making the current social networks matter more are likely to have more success than those who are looking to activate a new one altogether. There is a damn good chance that I’ll be eating a steaming cup of claim chowder1 a few months from now, but a little bit of healthy skepticism is never a bad thing. Even when we are talking about the newest, hottest social property…
But then again, I’m not even on the damn site yet, so what the hell do I know? Speaking of, does anyone have an invite?
Hat tip to Gini Dietrich for the inspiration on this one!